NEWS

Retailers must understand their target audience – Olatorera Oniru

The Chief Executive Officer of Dressmeoutlet.com Ms. Olatorera Oniru said at the conference that retailers must understand their target audience and give them what they need.

She also disclosed that 99 percent of Africans wear cloth, but we did not produce up to 95 percent of what we wear in Africa. She stressed the need for greater collaboration in the industry.

 

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