To say retail never stands still is an understatement. We’re seeing new concepts, new channels and new players emerge all the time – why? Consumers.
Their constantly changing behavior patterns, coupled with new technologies, are forcing retailers to rethink and redesign their marketing, engagement, supply chain and fulfillment strategies.
To keep up with evolving shopper demands, retailers are moving beyond omnichannel and are now striving for unified commerce – the ability to deliver a seamless and continuous brand experience to customers; to give them what they want, when they want, how they want, delivered wherever they
A study by DigitasLBi has revealed that the average shopper uses five ‘connected’ devices within the
purchase process, up from 2.8 devices a year ago. As a result, retailers need to be able to reach customers not necessarily the same way in all channels, but in the way that individual wants to be served.
Key challenges of unified commerce:
1. Managing inventory across all channels in realtime.
2. Gaining a 360-degree, everychannel view of customers.
3. Re-inventing the store experience.
4. Making sense of all data captured across various customer interactions.
So what’s the best and most efficient way to make unified commerce a reality for your business?
Creating a truly unified retail experience is a phased process. Our 5-step guide will provide you with
practical advice on how you can begin to make unified commerce a reality for your business.
Download the full report.
Contact us today for your unified commerce success.