Shoppers today flow seamlessly between the online world and physical stores. Providing smooth transactions everywhere however, requires POS technology that can seamlessly meet demand,
while simultaneously delivering associates consumer data across all physical and digital touchpoints.
New POS software requires retailers to glimpse into their future and make sure their platform
can support not just the digital evolution, but their own projected growth over at least a five-year horizon, which brings software scalability into question.
While future-proofing POS systems is important, so is maintaining or creating a single customer profile that follows them as they move between channels. Making personalized suggestions during the last mile of the shopper’s journey can drive sales. So can having accurate stock. Before visiting a store, shoppers want to know the item they’ve researched online is available and they aren’t wasting a trip.
Accurate inventory management across all channels is vital to keep customers loyal. And of course, once in the store shoppers don’t want to waste time waiting in line. A POS that provides the same instant gratification that online shopping does is necessary, as is having unified commerce capabilities such as buy online and pickup (or return) in store, reserve online and pay in store, and ship-to-home.
Contact us today for your retail technology advisory services today.