Technology is the backbone of all sucessful retail operations – Adenike Ogunlesi

Speaking at the special workshop of the conference “Driving Retail Outlet Footfall for Profitable Sales and Growth”, the Founder of Ruff ‘n’ Tumble Mrs. Adenike Ogunlesi said that technology remains  the backbone of today’s successful retail operation.

Ogunlesi stated that merchandising and technology, financial planning and forecasting are part of the major strategies retailers can adopt to bring customers to their stores.

She further noted category and data management, merchandise allocation, store grading, modelling and space planning, merchandise replenishment, pricing and markdowns as other strategies retailer should employ to drive footfall to their stores.

She also emphasised said that there is a need for retailers to know their customers and effective way to communicate with them.

News Reporter

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